AUDITORIUM: The DOOH Landscape: Growth, and Challenge
Global digital out-of-home media (DOOH) revenue generated by digital place-based network, billboard and signage operators, grew 16.3% to $6.47 billion in 2010 and is projected to expand 16.9% in 2011. Yet, among the challenges agencies and brands face for global DOOH in general, but the U.S. DPN segment in particular, is the continued need for strong standard measurement, planning and buying systems, as well as better program content and advertising creative. In addition, the U.S. DPN landscape continues to be very fragmented, as PQ Media's research identified 220 DPN operators running 468 networks in the U.S. at year-end 2010. The relatively few DPN operators offering national scale was also cited by agencies and brands as a challenge.
Patrick Quinn, pqmedia

AUDITORIUM: Digital Signage in the Retail Space
There is huge opportunity unfolding for digital in Retail stores. What works, and what doesn't — and more importantly, how to talk the same language as brands and agencies, to get a piece of the huge retail market. We'll look at recent developments in Interactive digital signage; Tying placed-based media to mobile handsets and Smartphones; and the place of Social Networking in Retail digital signage.
Laura Davis Taylor, Creative Realities, Inc.

AUDITORIUM: Display Sales: Commercial Grade Flat Panels, Consumer Market Crossover, and the Future of Digital Signage.
Chris Connery explains what the sales data for flat panels tells us about the where the market is going in 2011 and beyond: the areas of growth, the areas of pressure on prices, and the areas of profitability. With a special look at the relationship between the Digital Signage, Commercial AV, and the Home Theater Market. Connery will also update us on the Japanese component supply chain in the wake of March 2011 events.
Chris Connery, Display Search

AUDITORIUM: Closing In on Content Best Practices
The term "Content is King" has resonated as Dynamic Out-of Home and Digital Signage networks present messages on digital display screens in out-of-home points of purchase, transit, gathering, work and study. The estimated 1.4 million displays operational in North America offer highly targeted, centrally-controlled rich media and it is this "content" that delivers communications and marketing results. Lyle Bunn addresses some of the key elements related to Dynamic Media Content to define a baseline for conduct related to content, and establish a clearer vantage point from which to advance the practice and application of dynamic media content.
Lyle Bunn, Principal & Strategy Architect, BUNN Co

AUDITORIUM: LCD, and Plasma – More Innovation to Come
LCD panels, and to some extent Plasma, continue to dominate when it comes to flat panel display applications. Now that most displays are 1080P, where is the technology going, in terms of new features? There are plenty more innovations coming, including:

• The LED-backlit revolution for LCD panels
• Ever thinner bezels, for tiling displays
• Larger screen sizes – how big can LCD and Plasma go?
• Falling prices: the market grows larger, as margins shrink – how will you position your products and services?

Alan Brawn, Brawn Consulting; and Jonathan Brawn, Brawn Consulting

ON DEMAND TITLES & TOPICS FROM INFOCOMM

Audio for Signage. Think digital signage is just visual? Adding audio to your sign will increase exposure and add to the message. This short course will cover aspects of volume, content, and coverage patterns.

Hiring DES DS Consultant. Considering a signage network and don't know where to begin? Learn what a digital signage consultant can do for you. Explore the elements of digital signage and how a consultant can take you through a logical and thoughtful decision process.

Text Size Matters. Reading the text on a sign is very important. Using quick math formulas you can ensure that your signage is easily read. In just a few minutes you will have the industry's AV best practices and math formulas explained in detail.

Digital Signage Management. Sign size and placement are important but what goes on behind the sign? This segment will look at the management functions and the people that are needed to drive a successful signage solution. All signage systems share basic processes, understanding them will assist you in software and personnel decisions.